AI Insights · Timothy · January 2025
Top 5 Consumer Finance Apps in UAE: Q4 2024 Performance
Explore the performance trends of the top consumer finance apps in the UAE during Q4 2024, including downloads and active user statistics from Sensor Tower.
In the fourth quarter of 2024, the leading consumer finance applications in the United Arab Emirates demonstrated varied performance trends across both iOS and Android platforms.
Mashreq UAE saw a consistent rise in weekly downloads, starting at approximately 19.5K at the beginning of October and peaking at around 28.5K by the end of December. Weekly active users fluctuated, initially decreasing from 577K to 551K, then recovering to 590K by the end of the quarter.
ADCB Hayyak experienced a decline in weekly downloads from 19K to 14.2K over the quarter. Active user numbers followed a similar trend, dropping from 67K to 61K, albeit with a slight recovery in late December.
ADCB maintained steady weekly downloads, hovering between 14K and 20K. Active users started at 1.2M, faced a dip mid-quarter, and closed at approximately 1.1M.
FAB Mobile Banking reported stable downloads, averaging around 14K weekly, with a noticeable increase in active users from 510K to 563K by the end of December.
Lastly, ENBD X showed a gradual increase in downloads, reaching over 16K in late December. Active users started strong at 1.36M, facing a mid-quarter dip but closing the year with 1.23M.
These insights, derived from Sensor Tower's comprehensive data, offer a glimpse into the competitive dynamics of consumer finance apps in the UAE. For more detailed analytics and trends, Sensor Tower remains a valuable resource.
